Creating an in-house video strategy can be extremely rewarding, because you’ll have more frequent creative collaborations throughout your organization, and you can provide more professional growth opportunities for motivated members of your team.

In business, telling a personal story to drive home a point is the most compelling way to deliver your message.

Scenario planning works for everything from scheduling a product launch to choosing partners for new initiatives, and it is especially valuable in crisis communication planning and response. Here, Joanne Henry, SCMP, shares examples and strategies for scenario planning to determine communication...

The media industry is always in flux, responding to structural shifts and economic cycles with waves of consolidation. The impact of the COVID-19 pandemic has the industry currently experiencing one of those waves. Here, Nick Vivion highlights what to consider when adapting a PR plan in response...

Like scientists, communicators are called to make sense of complex needs and issues. Here, Diane Bégin explains how elements of science can help communicators establish and continue effective, meaningful communication. 

In this episode of Circle of Fellows, four IABC Fellows discuss the effectiveness and potential of emerging communication technologies.