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Innovation
Pocket Trend: Communicating Risk: Climate Change, Health and Employee Engagement
24 May 2022
Pocket Trend: Communicating Risk: Climate Change, Health and Employee Engagement
by: Shaniek Parks

The increase in natural disasters worldwide has given renewed focus to the impact of climate change and adverse environmental developments on health and well-being.

Innovation
Is Basketball the ‘Secret Sauce’ of Strategic Communications?
24 May 2022
Is Basketball the ‘Secret Sauce’ of Strategic Communications?
by: Tara Mogan Blom, MMC, ABC

For Tara Mogan Blom, basketball is a go-to for strategic communications planning and taking care of her mental health. 

Innovation
Woke Marketing and Communications: How to Use Your Brand for Social Change
22 February 2022
Woke Marketing and Communications: How to Use Your Brand for Social Change
by: Alexandra Sebben and Jefferson Darrell

Alexandra Sebben, president of IABC Ottawa, and Jefferson Darrell, founder and CEO of Breakfast Culture, recap a chapter professional development session about woke marketing and communications.

 

Innovation
The State of Play
8 February 2022
The State of Play
by: Dr. Laura McHale, ABC

Neuroscience can help communicators apply evidence-based, innovative approaches to up their game, make a difference and become knowledgeable and trusted advisors in their organizations.

Innovation
Digital Trends for Professional Communicators to Watch in 2022
2 February 2022
Digital Trends for Professional Communicators to Watch in 2022
by: Stephen Dupont, APR, Fellow PRSA

As a communications professional and a futurist, I want to suggest some digital trends and events that you should keep an eye on in the coming year.

Innovation
Pocket Trend: Say Hello to the Content Creator Generation
25 January 2022
Pocket Trend: Say Hello to the Content Creator Generation
by: Katie Macaulay

Are communication professionals ready for a world where our audiences have more influence and followers than our stakeholders?

Innovation
Being Confident and Competent on Camera Is the New Essential Skill
4 January 2022
Being Confident and Competent on Camera Is the New Essential Skill
by: David Horsewood

Prior to COVID, being confident and competent on camera was irrelevant. Today, almost all of us are trying to get results through a camera. It’s the new essential skill.

Innovation
Disability-Inclusive Communication: Takeaways for Communicators
13 December 2021
Disability-Inclusive Communication: Takeaways for Communicators
by: Laura Desert

One of our roles as communicators is to ensure people feel comfortable speaking about disability with their colleagues instead of being too scared to mention anything.

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