Discover how practical strategies transformed The New Brunswick Medical Education Foundation's success in leveraging data-driven storytelling. Learn how these tactics tripled fundraising, increased awareness and positioned the organization as a health care leader.
Crisis communications takes center stage on TikTok, as Molly McPherson, 'TikTok’s Favorite PR Lady,' engages nearly half a million users with bite-sized, pop culture-infused insights into the world of PR and reputation management.
Artificial intelligence (AI) is presenting itself as a massive opportunity for communications professionals. Learn more about how you can implement it into your strategies.
As digitization drives a significant amount of energy consumption, it is time that we assess our digital content's carbon footprint and take meaningful steps toward mitigating its environmental impact.
An international panel of IABC Fellows got together on 20 June to discuss AI, exploring the risks and benefits and offering guidance to communications professionals seeking to navigate this new landscape.
Discover the transformative potential of ChatGPT, an artificial intelligence (AI) tool, in revolutionizing your work processes and unleashing your productivity.
Reflecting on knowledge-filled days spent at the IABC World Conference 2023 in Toronto, communication professionals are brimming with valuable takeaways. Here’s a glimpse into key insights shared by conference attendees.
In preparation for his upcoming session at IABC’s World Conference on 6 June, Global Rev Gen, TEDx and international speaker Bosco Anthony explores five critical areas where communication will be impacted or evolve due to AI and marketing automation.