The Internet of Behaviors (IoB) combined with AI tools makes it possible to finally connect the dots to the desired action of the people you are trying to influence.

The IABC Trends Watch Task Force takes a deep dive into the risks, rewards and ways to use artificial intelligence and the Internet of Behaviors in communications. 

Organizations must show empathy and create content and communication strategies that speak to audiences of all backgrounds, who experience the world around them in all different ways.

While studying communications, a professor told us not to use “they” as a gender pronoun to avoid confusing our audience. As companies embrace diversity and inclusion, this statement excludes transgender individuals who do not identify as male or female. There are many pronouns used...

How better to know and support your internal audience than to understand what drives them, as well as yourself?

In recognition of Mental Health Awareness Month, review these resources for supporting well-being in the workplace, as well as self-care strategies for you and your team.