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Innovation
Before, During and After: Managing Cybersecurity Communications
22 June 2022
Before, During and After: Managing Cybersecurity Communications
by: Paige Strand

Everyone plays a role in ensuring the organization is protected from cybersecurity incidents — especially communicators — from proactive planning to reactive measures in the moment. What should we focus on first?

Innovation
Why Should Communicators Care About New Technology?
15 June 2022
Why Should Communicators Care About New Technology?
by: Monique Zytnik

Tech is tech right? Well, sort of. It can allow us as communicators to be more efficient, effective and engaging in our digital and physical worlds.

Innovation
How to Take the Sting Out of 2021
12 January 2021
How to Take the Sting Out of 2021
by: By IABC APAC Board

Recently, the IABC APAC Board sat down to talk about the stresses of 2020 and how to avoid carrying them into 2021. 

Innovation
3 Tools to Bring Video In-House
12 January 2021
3 Tools to Bring Video In-House
by: Corey Connors

Creating an in-house video strategy can be extremely rewarding, because you’ll have more frequent creative collaborations throughout your organization, and you can provide more professional growth opportunities for motivated members of your team.

Innovation
Memories Are Made of This: Storytelling in Business
5 January 2021
Memories Are Made of This: Storytelling in Business
by: Marilyn Barefoot

In business, telling a personal story to drive home a point is the most compelling way to deliver your message.

Innovation
Scenario Planning to Manage the Future
23 December 2020
Scenario Planning to Manage the Future
by: Joanne Henry, SCMP
Scenario planning works for everything from scheduling a product launch to choosing partners for new initiatives, and it is especially valuable in crisis communication planning and response. Here, Joanne Henry, SCMP, shares examples and strategies for scenario planning to determine communication...
Innovation
What Media Layoffs and Consolidation Mean for Your PR Plan
23 December 2020
What Media Layoffs and Consolidation Mean for Your PR Plan
by: Nick Vivion
The media industry is always in flux, responding to structural shifts and economic cycles with waves of consolidation. The impact of the COVID-19 pandemic has the industry currently experiencing one of those waves. Here, Nick Vivion highlights what to consider when adapting a PR plan in response...
Innovation
Making Sense of Complexity: Where Communication Meets Science
19 November 2020
Making Sense of Complexity: Where Communication Meets Science
by: Diane Bégin

Like scientists, communicators are called to make sense of complex needs and issues. Here, Diane Bégin explains how elements of science can help communicators establish and continue effective, meaningful communication. 

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