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Innovation
The Promise and Peril of Machine-Generated Content
21 February 2023
The Promise and Peril of Machine-Generated Content
by: Adam Fuss, SCMP, MITI

Rather than debate whether generative AI should play a role in our work, as professional communicators we would be far better served by debating how we should use it.

Innovation
Stop Neglecting the Microcopy
17 February 2023
Stop Neglecting the Microcopy
by: Tiffany Markman

How do you take advantage of microcopy? Tiffany Markman explains six strategies to enhance the brand experience.

Innovation
Trends in Healthcare Communications
6 February 2023
Trends in Healthcare Communications
by: Tara Mogan Blom, MMC, ABC

From ethics to staffing shortages to technology transitions and the patient experience, review these trends in healthcare communications. 

Innovation
Generative Artificial Intelligence for Communicators
25 January 2023
Generative Artificial Intelligence for Communicators
by: Shel Holtz, SCMP, ABC, IABC Fellow

Understanding how generative AI tools work can offer some comfort to communicators who can then turn their attention to using them to make their jobs easier, just as I’ve done recently.

Innovation
‘Break Free, Be The Change’ — AB and #WeLeadComms Release Communication Leaders Survey
10 January 2023
‘Break Free, Be The Change’ — AB and #WeLeadComms Release Communication Leaders Survey
by: Mike Klein, MBA, SCMP

Communication professionals have a massive opportunity to grow as leaders — to help define agendas and shape trends, as opposed to being defined and shaped by them.

Innovation
Message From the Chair: Continuing the Conversation on Climate
29 November 2022
Message From the Chair: Continuing the Conversation on Climate
by: Alain Legault, MA , SCMP

I’m quite proud of “Catalyst for Climate” — proud of IABC to tackle this important issue, not as an advocate of one side or another, but as communicators asking how we should deal with this, how we should contribute to the clarity of the message.

Innovation
Pocket Trend: Bridging the Gaps for Climate — Don’t Be Afraid of the Numbers
22 November 2022
Pocket Trend: Bridging the Gaps for Climate — Don’t Be Afraid of the Numbers
by: Zora Artis, GAICD, IABC Fellow, SCMP, FAMI, CMP

This is where communication professionals can collectively step up by helping to bridge the gaps between expectations, commitments and action in relation to climate. 

Innovation
Why We Need to Humanize Climate Change, Starting Now
17 November 2022
Why We Need to Humanize Climate Change, Starting Now
by: Danielle Bond, SCMP

Climate change is a complex topic. What role can communicators play in helping organizations and the public understand its urgency? 

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