Rather than debate whether generative AI should play a role in our work, as professional communicators we would be far better served by debating how we should use it.
How do you take advantage of microcopy? Tiffany Markman explains six strategies to enhance the brand experience.
From ethics to staffing shortages to technology transitions and the patient experience, review these trends in healthcare communications.
Understanding how generative AI tools work can offer some comfort to communicators who can then turn their attention to using them to make their jobs easier, just as I’ve done recently.
Communication professionals have a massive opportunity to grow as leaders — to help define agendas and shape trends, as opposed to being defined and shaped by them.
I’m quite proud of “Catalyst for Climate” — proud of IABC to tackle this important issue, not as an advocate of one side or another, but as communicators asking how we should deal with this, how we should contribute to the clarity of the message.
This is where communication professionals can collectively step up by helping to bridge the gaps between expectations, commitments and action in relation to climate.
Climate change is a complex topic. What role can communicators play in helping organizations and the public understand its urgency?