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Innovation
4 AI Trends Transforming Communications
19 April 2022
4 AI Trends Transforming Communications
by: Martin Waxman, MCM, APR

Are communications professionals ready for the onslaught of change brought on by artificially intelligent machines, tools and apps?

Innovation
An Epiphany in Intercultural Communication
23 March 2022
An Epiphany in Intercultural Communication
by: Doug Downs, SCMP, Featuring Subhamoy Das

IABC member and Stories and Strategies podcast host Doug Downs, SCMP, interviewed World Conference 2022 speaker Subhamoy Das about intercultural communication.

Innovation
We Wrote This … Or Did We?
23 June 2021
We Wrote This … Or Did We?
by: Donna Itzoe, Joanne Henry, Nick Vivion

The IABC Trends Watch Task Force takes a deep dive into the risks, rewards and ways to use artificial intelligence and the Internet of Behaviors in communications. 

Innovation
Empathy in Marketing: A Must for Communicators Moving Forward
14 June 2021
Empathy in Marketing: A Must for Communicators Moving Forward
by: Melissa Harrison

Organizations must show empathy and create content and communication strategies that speak to audiences of all backgrounds, who experience the world around them in all different ways.

Innovation
Using ‘They’ as a Gender Pronoun in Communications
8 June 2021
Using ‘They’ as a Gender Pronoun in Communications
by: Jenna Wenkoff
While studying communications, a professor told us not to use “they” as a gender pronoun to avoid confusing our audience. As companies embrace diversity and inclusion, this statement excludes transgender individuals who do not identify as male or female. There are many pronouns used...
Innovation
Driving Forces: The Intersection of Communications and Behavioral Analytics
1 June 2021
Driving Forces: The Intersection of Communications and Behavioral Analytics
by: Tara Mogan Blom, MMC, ABC

How better to know and support your internal audience than to understand what drives them, as well as yourself?

Innovation
6 Mental Health Resources to Read This Month
25 May 2021
6 Mental Health Resources to Read This Month
by: Morgan Manghera

In recognition of Mental Health Awareness Month, review these resources for supporting well-being in the workplace, as well as self-care strategies for you and your team.

Innovation
A New Kind of Social Capital Ecosystem for a COVID World
25 May 2021
A New Kind of Social Capital Ecosystem for a COVID World
by: Kylie Taylor

The pandemic called upon organizations to re-evaluate their role in society and deliver benefits for all. As communication professionals, how do we help them navigate this new world?

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