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Innovation
Gold Quill Spotlight: Elevation Day 2.0 Fights Post-Pandemic Burnout
8 June 2023
Gold Quill Spotlight: Elevation Day 2.0 Fights Post-Pandemic Burnout
by: IABC Staff

Discover how Elevation Day 2.0, a space-themed event, was created to fight post-pandemic burnout and secure endorsement for a transformative health care plan in this Gold Quill award winner spotlight.

Innovation
A Bold New Frontier of Communications: The Impact of AI and Marketing Automation
23 May 2023
A Bold New Frontier of Communications: The Impact of AI and Marketing Automation
by: Bosco Anthony

In preparation for his upcoming session at IABC’s World Conference on 6 June, Global Rev Gen, TEDx and international speaker Bosco Anthony explores five critical areas where communication will be impacted or evolve due to AI and marketing automation.

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Innovation
Woke Marketing and Communications: How to Use Your Brand for Social Change
22 February 2022
Woke Marketing and Communications: How to Use Your Brand for Social Change
by: Alexandra Sebben and Jefferson Darrell

Alexandra Sebben, president of IABC Ottawa, and Jefferson Darrell, founder and CEO of Breakfast Culture, recap a chapter professional development session about woke marketing and communications.

 

Innovation
The State of Play
8 February 2022
The State of Play
by: Dr. Laura McHale, ABC

Neuroscience can help communicators apply evidence-based, innovative approaches to up their game, make a difference and become knowledgeable and trusted advisors in their organizations.

Innovation
Digital Trends for Professional Communicators to Watch in 2022
2 February 2022
Digital Trends for Professional Communicators to Watch in 2022
by: Stephen Dupont, APR, Fellow PRSA

As a communications professional and a futurist, I want to suggest some digital trends and events that you should keep an eye on in the coming year.

Innovation
Pocket Trend: Say Hello to the Content Creator Generation
25 January 2022
Pocket Trend: Say Hello to the Content Creator Generation
by: Katie Macaulay

Are communication professionals ready for a world where our audiences have more influence and followers than our stakeholders?

Innovation
Being Confident and Competent on Camera Is the New Essential Skill
4 January 2022
Being Confident and Competent on Camera Is the New Essential Skill
by: David Horsewood

Prior to COVID, being confident and competent on camera was irrelevant. Today, almost all of us are trying to get results through a camera. It’s the new essential skill.

Innovation
Disability-Inclusive Communication: Takeaways for Communicators
13 December 2021
Disability-Inclusive Communication: Takeaways for Communicators
by: Laura Desert

One of our roles as communicators is to ensure people feel comfortable speaking about disability with their colleagues instead of being too scared to mention anything.

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