Priya Bates, IABC member and co-founder of A Leader Like Me, recounts how her connection with Advita Patel went from informal mentorship to a fully-formed business that fosters a dynamic, dedicated support network for women of color.

Today’s communicators must know how to position the impact of strategic communication, and therefore when to set the agenda versus when to take direction.

As communicators of your brand, how can you form a strategy to stand out amidst the clutter and engage with your audience in a way that resonates and inspires them, incites behavioral changes and ultimately drives them to take action?

End-user privacy has had a direct impact on the way an audience interacts with social media content, which further impacts an organization’s performance metrics. This article presents a data-driven social media strategy that uses customization to navigate the ever-changing landscape...

Startups do a few things right that companies can learn, adopt and profit from. Let’s take a look at some important startup strategies that can energize your business, no matter its size.

Storytelling is essential to effective communication — and sometimes these stories can originate from data. Learn how to use social media data to extract the most meaningful insights for connecting with your audience.