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Innovation
A Bold New Frontier of Communications: The Impact of AI and Marketing Automation
23 May 2023
A Bold New Frontier of Communications: The Impact of AI and Marketing Automation
by: Bosco Anthony

In preparation for his upcoming session at IABC’s World Conference on 6 June, Global Rev Gen, TEDx and international speaker Bosco Anthony explores five critical areas where communication will be impacted or evolve due to AI and marketing automation.

Innovation
Countdown to World Conference 2023: Exploring Toronto’s Global Stage
22 May 2023
Countdown to World Conference 2023: Exploring Toronto’s Global Stage
by: IABC Staff

The countdown to World Conference 2023 has begun! As the event nears, use this guide to uncover the best of what IABC World Conference has to offer.

IABC_Book-Order_2021_2
Innovation
The Surprising Neuroscience of Pronouns: The Impact of Self-Construal
17 October 2022
The Surprising Neuroscience of Pronouns: The Impact of Self-Construal
by: Dr. Laura McHale, PsyD, CPsychol, ABC

Pronouns produce big changes in the brain but can impact people from different cultures in different ways.

Innovation
3 Influential Story Types Leaders Should Tell
12 October 2022
3 Influential Story Types Leaders Should Tell
by: Nancy Duarte

Whether you manage a team, work alongside them or even communicate up, leveraging the power of story can help increase your influence.

Innovation
What Are Your Superpowers?
25 August 2022
What Are Your Superpowers?
by: Mike Klein, Monique Zytnik and Mabongi Dlamini

What are the superpowers of communication professionals? We identified 11 distinct skills that merited discussion as “communication professional superpowers."

Innovation
Communicating Effectively Through Emotional Intelligence (EI), Empathy and Other Methods
25 August 2022
Communicating Effectively Through Emotional Intelligence (EI), Empathy and Other Methods
by: Dr. Michael A. Brown Sr., Ph.D.

One of the many powers of communication is its ability to create strong relationships, where leaders and members interact and achieve shared understanding.

Innovation
Walk the Walk and Talk the Talk — Will Your Brand Shift-to-Lift?
25 August 2022
Walk the Walk and Talk the Talk — Will Your Brand Shift-to-Lift?
by: Julie Coghlan-Smith

Impact investing as we now know it started in the mid-2000s as investors recognized their role to invest in the future they want for their families. Almost two decades later, the world is watching. Literally. 

Innovation
Before, During and After: Managing Cybersecurity Communications
22 June 2022
Before, During and After: Managing Cybersecurity Communications
by: Paige Strand

Everyone plays a role in ensuring the organization is protected from cybersecurity incidents — especially communicators — from proactive planning to reactive measures in the moment. What should we focus on first?

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