The Potential TikTok ban challenges communication pros to adapt to evolving policies, emphasizing the need for flexible engagement across diverse platforms to maintain community building efforts.
As Q1 2024 concludes, the IABC Professional Development & Content Committee has tracked vital reports for communicators. Here's a snapshot of seven key reports to guide your planning for the year.
Discover how practical strategies transformed The New Brunswick Medical Education Foundation's success in leveraging data-driven storytelling. Learn how these tactics tripled fundraising, increased awareness and positioned the organization as a health care leader.
Crisis communications takes center stage on TikTok, as Molly McPherson, 'TikTok’s Favorite PR Lady,' engages nearly half a million users with bite-sized, pop culture-infused insights into the world of PR and reputation management.
Mayo Clinic's communications department offers key tips for successful generative AI adoption — including leadership support, strict policy adherence and fostering a community of learners.
In 2024, maximizing social media's impact means aligning it with business goals. Having a comprehensive framework empowers communicators to strategize effectively and deliver tangible value.
Look back at 2023 in the world of communications with four IABC Fellows in this recent installment of Circle of Fellows.
Love it or hate it, AI is here to stay. The pressing question is how we can welcome its integration into interactions with employees and customers.