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Innovation
‘Break Free, Be The Change’ — AB and #WeLeadComms Release Communication Leaders Survey
10 January 2023
‘Break Free, Be The Change’ — AB and #WeLeadComms Release Communication Leaders Survey
by: Mike Klein, MBA, SCMP

Communication professionals have a massive opportunity to grow as leaders — to help define agendas and shape trends, as opposed to being defined and shaped by them.

Business Acumen
Improve Your ROI With Well-Designed, Engaging Employee Benefit Communications
5 January 2023
Improve Your ROI With Well-Designed, Engaging Employee Benefit Communications
by: Guy Westermeyer and Gary Spondike

One-third of U.S. adults do not fully understand their health benefits. How can communication professionals play a role in this space? 

Business Acumen
Best of Catalyst 2022: Look Back at Popular Articles, Podcasts and Webinars
20 December 2022
Best of Catalyst 2022: Look Back at Popular Articles, Podcasts and Webinars
by: IABC Staff

As you look ahead to all you’ll accomplish in the coming year, reflect on the Catalyst articles, PodCatalyst episodes and webinars that grabbed communication professionals’ attention the most in 2022.

Podcasts
PodCatalyst Episode 34: Slma Shelbayah on the State of Social Media, Why ‘Intentionality Precedes Everything’
20 December 2022
PodCatalyst Episode 34: Slma Shelbayah on the State of Social Media, Why ‘Intentionality Precedes Everything’
by: Slma Shelbayah

As Twitter shifts under new leadership and platforms like TikTok continue to emerge, what is the state of social media for communicators?

Business Acumen
Why Making Internal Communication the Backbone of Your Employee Experience Journey Is the Only Way to Go
15 December 2022
Why Making Internal Communication the Backbone of Your Employee Experience Journey Is the Only Way to Go
by: Lucy Kemp

Great internal communication is what will make your employee experience journey a success.

Business Acumen
Driving an Effective Digital Communications Strategy in Your Organization
5 December 2022
Driving an Effective Digital Communications Strategy in Your Organization
by: Joe Bobbey

If you had to reimagine a successful digital strategy for your organization, what would it look like? How would you share it to gain leadership buy-in?

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