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Business Acumen
Getting to the ‘Why' Behind the Numbers: The Value of Focus Groups 
25 August 2023
Getting to the ‘Why' Behind the Numbers: The Value of Focus Groups
by: Angela Sinickas, ABC, IABC Fellow

Explore how focus groups reveal crucial insights behind survey data, driving effective strategies and lasting impact.

Podcasts
PodCatalyst Episode 41: Jared Curtis on the Power of Human-AI Collaboration in Content Generation 
24 August 2023
PodCatalyst Episode 41: Jared Curtis on the Power of Human-AI Collaboration in Content Generation
by: Jared Curtis

Learn how Jared Curtis, senior director of corporate communications for Maximus Inc. and his team are blending their work with AI-powered tools in an efficient, ethical way.

Career Roadmap
Raising the Bar: How GCCC Certification Enhances Credibility and Workplace Respect 
9 August 2023
Raising the Bar: How GCCC Certification Enhances Credibility and Workplace Respect
by: Sia Papageorgiou FRSA, SCMP and Mike Klein SCMP

Discover how GCCC Certification is elevating the global communication profession, fostering standards and empowering professionals with the respect and opportunities they deserve.

Gold Quill
Improving Community Understanding of Serious Financial Crime: A Gold Quill Award-Winning Campaign 
7 August 2023
Improving Community Understanding of Serious Financial Crime: A Gold Quill Award-Winning Campaign
by: Anne Wickham

Read about how Australia's Serious Financial Crime Taskforce (SFCT) fights money laundering, tax evasion and cybercrime, with a groundbreaking Gold-Quill award-winning campaign led by strategic communication agency, Boxing Clever.

Business Acumen
Resource Roundup: Crunching the Numbers and Unleashing Strategic Measurement 
3 August 2023
Resource Roundup: Crunching the Numbers and Unleashing Strategic Measurement
by: IABC Staff

Unleash your strategic measurement skills with these curated resources from your IABC peers!

Business Acumen
Staying Ahead of the AI Curve: Circle of Fellows No. 94 
2 August 2023
Staying Ahead of the AI Curve: Circle of Fellows No. 94
by: Shel Holtz, SCMP, ABC

An international panel of IABC Fellows got together on  20 June to discuss AI, exploring the risks and benefits and offering guidance to communications professionals seeking to navigate this new landscape.

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