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Innovation
Generative Artificial Intelligence for Communicators
25 January 2023
Generative Artificial Intelligence for Communicators
by: Shel Holtz, SCMP, ABC, IABC Fellow

Understanding how generative AI tools work can offer some comfort to communicators who can then turn their attention to using them to make their jobs easier, just as I’ve done recently.

Gold Quill
Increasing Community Immunity Through a Vax-a-thon
19 January 2023
Increasing Community Immunity Through a Vax-a-thon
by: Megan White

The Fraser Health communications and public affairs team’s award-winning project, “Increasing Community Immunity Through a Vax-a-thon,” helped achieve the goal of increasing COVID-19 vaccination rates in a key area.

Career Roadmap
Why Being an Industry Agnostic Communicator Helped Me Grow
12 January 2023
Why Being an Industry Agnostic Communicator Helped Me Grow
by: Paige Strand

If you are considering expanding outside of your current specialty, here are four reasons why being an industry agnostic communicator helped me grow.

Innovation
‘Break Free, Be The Change’ — AB and #WeLeadComms Release Communication Leaders Survey
10 January 2023
‘Break Free, Be The Change’ — AB and #WeLeadComms Release Communication Leaders Survey
by: Mike Klein, MBA, SCMP

Communication professionals have a massive opportunity to grow as leaders — to help define agendas and shape trends, as opposed to being defined and shaped by them.

Business Acumen
Improve Your ROI With Well-Designed, Engaging Employee Benefit Communications
5 January 2023
Improve Your ROI With Well-Designed, Engaging Employee Benefit Communications
by: Guy Westermeyer and Gary Spondike

One-third of U.S. adults do not fully understand their health benefits. How can communication professionals play a role in this space? 

Business Acumen
Best of Catalyst 2022: Look Back at Popular Articles, Podcasts and Webinars
20 December 2022
Best of Catalyst 2022: Look Back at Popular Articles, Podcasts and Webinars
by: IABC Staff

As you look ahead to all you’ll accomplish in the coming year, reflect on the Catalyst articles, PodCatalyst episodes and webinars that grabbed communication professionals’ attention the most in 2022.

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