Unleash your strategic measurement skills with these curated resources from your IABC peers!

An international panel of IABC Fellows got together on  20 June to discuss AI, exploring the risks and benefits and offering guidance to communications professionals seeking to navigate this new landscape.

Tune in to hear Fred Cook, chairman emeritus at Golin and director of the USC Center for Public Relations, offers insights into USC Annenberg's 2023 Global Communication Report. 

Explore the transformative strategies that companies are embracing in 2023 to revolutionize their DEI efforts and create a more inclusive and successful future.

Propiar, a small agency from Slovenia, tackled the challenge of building consumer trust for adidas' eco-friendly sneakers made from recycled materials. Learn more about their creative upcycling campaign in this Gold Quill award-winning spotlight. 

Uncover the secrets of effective social marketing campaigns that bring about behavior change and drive social impact by integrating private sector marketing principles.