Understanding how generative AI tools work can offer some comfort to communicators who can then turn their attention to using them to make their jobs easier, just as I’ve done recently.

The Fraser Health communications and public affairs team’s award-winning project, “Increasing Community Immunity Through a Vax-a-thon,” helped achieve the goal of increasing COVID-19 vaccination rates in a key area.

If you are considering expanding outside of your current specialty, here are four reasons why being an industry agnostic communicator helped me grow.

Communication professionals have a massive opportunity to grow as leaders — to help define agendas and shape trends, as opposed to being defined and shaped by them.

One-third of U.S. adults do not fully understand their health benefits. How can communication professionals play a role in this space? 

As you look ahead to all you’ll accomplish in the coming year, reflect on the Catalyst articles, PodCatalyst episodes and webinars that grabbed communication professionals’ attention the most in 2022.