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Customer Excellence Principles Team Activities
22 June 2020
Customer Excellence Principles Team Activities
by: Megan Osborne
Business metrics and feedback showed there was an opportunity to improve customer service at NSWTG. The Communications & Engagement team worked with a consultancy to develop the Customer Excellence Principles as a tool to turn this around and embed a culture of customer service excellence at...
Gold Quill
Creating a Scientific Reputation for Astellas: The Astellas Corporate Scientific Innovation Narrative
22 June 2020
Creating a Scientific Reputation for Astellas: The Astellas Corporate Scientific Innovation Narrative
by: Stefanie Prodouz
The Astellas Scientific Innovation Narrative toolkit was developed to help Astellas' leaders deliver powerful and compelling strategic communications. The Narrative brought together a complex matrix of different innovation functions under one messaging platform, across geographies and...
Gold Quill
Trinity’s Giftology: Customer Relationship Marketing Campaign
22 June 2020
Trinity’s Giftology: Customer Relationship Marketing Campaign
by: Carolyn Cameron and Brad Meyer

In order to build stronger relationships with Trinity Real Estate Solutions’ current customers and prospects, the team created a strategic appreciation and relationship marketing campaign through the art of gift marketing.

Gold Quill
LCIM's "Create Next" Digital Marketing Campaign
21 June 2020
LCIM's "Create Next" Digital Marketing Campaign
by: Melinda Scaringi
Despite boasting 23 campuses on five continents, LCI Education remained relatively unknown to prospective Australian students. But its new campus had classrooms to be filled, and in September 2018 LCIM commissioned Ellis Jones to design and deliver a targeted digital student recruitment campaign.
Gold Quill
DELWP Energy Affordability Training Partnership
21 June 2020
DELWP Energy Affordability Training Partnership
by: Melanie Yap
The Victorian Government acknowledges that confidence and trust in the energy market is impacted by its complexity.  The Energy Affordability Training Partnership equips workers to help support households in understanding their energy costs by providing plain English communication material.
Gold Quill
Keeping Canterbury Flu-Free
21 June 2020
Keeping Canterbury Flu-Free
by: Renee Parsons

The 2018 flu season was predicted to be severe and Canterbury DHB's resources were already severely stretched — a new communications campaign would be neded to help prevent high numbers of hospital admissions and keep the community flu-free.

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