As a professional communicator, it took me a while to slow down and remember my great aunt Mary’s advice, “You’ll catch more flies with honey than with vinegar.” 

The graduating classes of 2020 and 2021 are entering the workforce in a time like no other. However, professional communicators can help those new to the field get acquainted despite the virtual environment.

Among communicators, the words “transparency,” along with “authenticity,” are more than slogans we put in into company messaging. At least, we hope so.

As many organizations begin conversations about re-entering the physical workplace, they can look to those who have been operating in a physical capacity since the earliest days of the pandemic.

We developed digital and earned media content to raise awareness among Canadians about Canada’s role in the shark fin trade and built a connection to the importance of protecting sharks.

Inspired by a recent discussion in The Hub, along with a few recommendations from IABC Trends Watch Task Force members, here are a few podcast recommendations for communicators.