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Gold Quill
Programs of Choice: Burnaby School District
28 June 2020
Programs of Choice: Burnaby School District
by: Dana Bales

The Burnaby School District offers educational choice to allow students to explore their interests. The marketing of the programs was organic but inconsistent, which presented an opportunity to try something new that would align with the business needs of the organization.

Gold Quill
Onboarding Express: ATB Financial
28 June 2020
Onboarding Express: ATB Financial
ATB Financial is a full-service financial institution in Calgary, Alberta. Their key priorities are to transform banking, make banking work for people, and be the place to bank. With this in mind, the company was committed to providing tools, technology & processes to enable customer...
Gold Quill
End the Shark Fin Trade in Canada
28 June 2020
End the Shark Fin Trade in Canada
by: Jennifer Whyte
Oceana Canada discovered an opportunity for an advocacy campaign to secure a ban on the import and export of shark fins in Canada. Using integrated communications strategies to raise awareness about shark finning and garner support for the ban, more than 313,000 people signed a government...
Gold Quill
Tunnel Vision: A Worker-Based 'One Team' Video Newsletter
28 June 2020
Tunnel Vision: A Worker-Based 'One Team' Video Newsletter
by: Glenda Hewitt

John Holland CPB Ghella (JHCPBG) is delivering a complex, multi-billion dollar infrastructure project in Australia’s largest city. To succeed, a project of this type needs to quickly establish a culture that overcomes the diversity of background and experience on other projects.

Gold Quill
More Go Time: Streamlining Hoddle Street
28 June 2020
More Go Time: Streamlining Hoddle Street
by: Megan Taylor and Gemma Gould
When Major Road Projects Victoria was tasked with delivering Victoria's first continuous flow intersection (CFI), its success depended on an effective, widescale public awareness campaign to ensure road users were aware of the impending change and knew how to navigate the new CFI before it...
Innovation
A Data-Driven Approach to Effective Communication on Social Media
24 June 2020
A Data-Driven Approach to Effective Communication on Social Media
by: Suchita Bali

Storytelling is essential to effective communication — and sometimes these stories can originate from data. Learn how to use social media data to extract the most meaningful insights for connecting with your audience.

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