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Business Acumen
Should CEOs Speak Out on Social Issues?
18 May 2022
Should CEOs Speak Out on Social Issues?
by: IABC Trend Watch Committee

A special thanks to those who joined us for the Trend Watch Virtual Debate: Should CEOs Speak Out on Social Issues?

Business Acumen
Exiting the House of Mirrors: World Conference 2022 Preview
18 May 2022
Exiting the House of Mirrors: World Conference 2022 Preview
by: Catherine Fisette, MA, ABC

What if this created the impetus to smash the mirrors in the house as they are distorting our reality, creating self-imposed obstacles and preventing us from showcasing the breadth of the important work we do?

Business Acumen
Where Does Your Story Live?
28 September 2021
Where Does Your Story Live?
by: David Schild

David Schild shares a real-life example of how he and his team crafted an out-of-this-world narrative to gain congressional support for funding the space program.  

Business Acumen
The Most Overlooked Asset for Organization Change
14 September 2021
The Most Overlooked Asset for Organization Change
by: Maya Townsend

It’s difficult to send consistent messages, maintain momentum and engage employees over the long haul. Luckily, organizations have a hidden asset that leaders can use to accelerate change.

Business Acumen
Building a Story: Why Engineers Need Storytellers
8 September 2021
Building a Story: Why Engineers Need Storytellers
by: David Schild

Storytelling is a pillar of a high-performing communications strategy, and communication professionals can use this expertise to present scientific advancements and concepts as a compelling narrative.

Business Acumen
Build a Freelance Mentality — Especially if You’re Employed
24 August 2021
Build a Freelance Mentality — Especially if You’re Employed
by: Tiffany Markman

What if you could leverage a freelance mentality to be better at your job?

Business Acumen
Attitude, Relationships and Environment: Strategies for Prioritizing Mental Well-Being
19 August 2021
Attitude, Relationships and Environment: Strategies for Prioritizing Mental Well-Being
by: Georgia Eather

Here are three takeaways from the session, which communication professionals can utilize to bounce back in challenging times and look after their mental well-being.

Business Acumen
Business Communicators Should Focus on Shared Understanding
11 August 2021
Business Communicators Should Focus on Shared Understanding
by: Wayne Aspland and Zora Artis GAICD, SCMP

If you want to build one team, make sure you’re having one conversation first.

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