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Business Acumen
Connecting in a Shrinking Universe
19 September 2023
Connecting in a Shrinking Universe
by: Tony Stewart

How and why we connect with others is changing, especially in the workplace. Here’s how you can turn down the noise and reunite your people through purpose.

Business Acumen
How Corporate Affairs Can Communicate Effectively in a VUCA World
12 September 2023
How Corporate Affairs Can Communicate Effectively in a VUCA World
by: Anneke Greyling

In an era characterized by rapid technological advancements, heightened social awareness and a growing emphasis on sustainable growth, the role of businesses in shaping and responding to societal context has never been more pivotal.

eBook23
Business Acumen
From Meh to Marvelous: Circle of Fellows No. 95 
8 September 2023
From Meh to Marvelous: Circle of Fellows No. 95
by: Shel Holtz, SCMP, ABC

Four IABC Fellows break down the practical application of creativity for driving business outcomes. Learn how to go beyond information-sharing and truly inspire action.

Business Acumen
Getting to the ‘Why' Behind the Numbers: The Value of Focus Groups 
25 August 2023
Getting to the ‘Why' Behind the Numbers: The Value of Focus Groups
by: Angela Sinickas, ABC, IABC Fellow

Explore how focus groups reveal crucial insights behind survey data, driving effective strategies and lasting impact.

Business Acumen
Resource Roundup: Crunching the Numbers and Unleashing Strategic Measurement 
3 August 2023
Resource Roundup: Crunching the Numbers and Unleashing Strategic Measurement
by: IABC Staff

Unleash your strategic measurement skills with these curated resources from your IABC peers!

Business Acumen
Staying Ahead of the AI Curve: Circle of Fellows No. 94 
2 August 2023
Staying Ahead of the AI Curve: Circle of Fellows No. 94
by: Shel Holtz, SCMP, ABC

An international panel of IABC Fellows got together on  20 June to discuss AI, exploring the risks and benefits and offering guidance to communications professionals seeking to navigate this new landscape.

Business Acumen
3 Steps to Supercharge Your DEI Efforts 
21 July 2023
3 Steps to Supercharge Your DEI Efforts
by: Russ Norton

Explore the transformative strategies that companies are embracing in 2023 to revolutionize their DEI efforts and create a more inclusive and successful future.

Business Acumen
The Convergence of Social and Corporate Marketing: 5 Things We Learn From Each Other Through Public-Private Partnerships 
11 July 2023
The Convergence of Social and Corporate Marketing: 5 Things We Learn From Each Other Through Public-Private Partnerships
by: Camilla Osborne, MSc, SCMP

Uncover the secrets of effective social marketing campaigns that bring about behavior change and drive social impact by integrating private sector marketing principles.

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