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Business Acumen
Should CEOs Speak Out on Social Issues?
18 May 2022
Should CEOs Speak Out on Social Issues?
by: IABC Trend Watch Committee

A special thanks to those who joined us for the Trend Watch Virtual Debate: Should CEOs Speak Out on Social Issues?

Business Acumen
Exiting the House of Mirrors: World Conference 2022 Preview
18 May 2022
Exiting the House of Mirrors: World Conference 2022 Preview
by: Catherine Fisette, MA, ABC

What if this created the impetus to smash the mirrors in the house as they are distorting our reality, creating self-imposed obstacles and preventing us from showcasing the breadth of the important work we do?

Business Acumen
Building Influence and Impact With Social Business
13 April 2022
Building Influence and Impact With Social Business
by: Shazeeb M Khairul Islam

Shazeeb M Khairul Islam, founder and managing director of YY Ventures and Obama Foundation Scholar, discusses his Global Brand ConvergenceSM presentation “Social Entrepreneurs: Building Your Sphere of Influence and Social Impact.”

Business Acumen
When Should Companies Weigh in on Social Issues?
7 April 2022
When Should Companies Weigh in on Social Issues?
by: Frank Shaw

In this video, IABC World Conference 2022 keynote speaker Frank Shaw explains how Microsoft approaches sharing its point of view through both actions and words.

Business Acumen
A Communicator’s Journey Through Troubling Times
4 April 2022
A Communicator’s Journey Through Troubling Times
by: Catalina Gardescu

If the journey we are on right now is going to take us anywhere, it is only going to happen if we walk it with honesty, courage and empathy.

Business Acumen
Every Leader’s Top Priority Should Be Strong Internal Communications
4 April 2022
Every Leader’s Top Priority Should Be Strong Internal Communications
by: Axios HQ

A difficult truth: You could have the smartest people, strongest strategy, endless capital — but your team is set up to fail without clear communication. Why?

Business Acumen
Navigating Cultural Differences in Communication
28 March 2022
Navigating Cultural Differences in Communication
by: Featuring Jay Soo and Michelle Whittemore

Global Brand ConvergenceSM presenters Jay Soo and Michelle Whittemore discuss the importance of understanding cultural differences in a world of instant connection.

Business Acumen
Risk Mitigation or Value Creation? Trends in Reputation Management
8 March 2022
Risk Mitigation or Value Creation? Trends in Reputation Management
by: Donna Itzoe

Is reputation management a function of risk mitigation or a firm’s best opportunity to create measurable value? This paper explores some trends in reputation management, and the opportunities for communications professionals to participate in this burgeoning space.

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