New survey research from Fratzke Consulting reveals key insights from communications leaders regarding the current landscape and how to best plan for the future.
We wanted to understand why five brands saw big year-over-year gains in trust. We analyzed their public-facing communications on social media, press releases and websites from March to December 2020.
Not every day is treated equally when it comes to PR pitching. Rather than choosing a day and hoping for the best, PR measurement tools can help answer questions and remove the guesswork.
Awareness only starts the journey toward realizing a truly inclusive culture.
For those interested in change management, here are some elements to consider within your own communications planning.
With hybrid work, rising inflation and lingering COVID disruptions making it harder to build a strong team culture, 2022 is proving to be one of the toughest years to lead an organization.
Shazeeb M Khairul Islam, founder and managing director of YY Ventures and Obama Foundation Scholar, discusses his Global Brand ConvergenceSM presentation “Social Entrepreneurs: Building Your Sphere of Influence and Social Impact.”
In this video, IABC World Conference 2022 keynote speaker Frank Shaw explains how Microsoft approaches sharing its point of view through both actions and words.