As an African IABC member, the opportunity to participate and contribute to the IABC World Conference 2021 excites me. Joining virtually is such a bonus and a privilege, making the “I” (international) in IABC a reality.

Industry burnout, online interaction, the next generation of communicators and a new social capital ecosystem — these four topics were identified as some of the most pressing challenges and opportunities for innovation among communicators and will be featured at this year’s virtual...