In crises, the first moments are vital for narrative control. With social media and instant news, organizations must respond rapidly and adaptively. Learn how to stay prepared for your next crisis.
Ahead of her upcoming IABC World Conference 2024 session, author Natalia Smalyuk offers strategies for enhancing crisis management preparedness and fostering a proactive mindset in uncertain times.
What if this created the impetus to smash the mirrors in the house as they are distorting our reality, creating self-imposed obstacles and preventing us from showcasing the breadth of the important work we do?
As we’ve learned across the past two years, big change happens. It’s our responsibility as communicators to support and guide change while minimizing operational disruption.
Can a war be won through communication? The war in Ukraine is a striking example of communication’s key role, not least when it comes to the weaknesses and strengths of the warring parties.
Not every day is treated equally when it comes to PR pitching. Rather than choosing a day and hoping for the best, PR measurement tools can help answer questions and remove the guesswork.
Awareness only starts the journey toward realizing a truly inclusive culture.
For those interested in change management, here are some elements to consider within your own communications planning.