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Business Acumen
Should CEOs Speak Out on Social Issues?
18 May 2022
Should CEOs Speak Out on Social Issues?
by: IABC Trend Watch Committee

A special thanks to those who joined us for the Trend Watch Virtual Debate: Should CEOs Speak Out on Social Issues?

Business Acumen
Exiting the House of Mirrors: World Conference 2022 Preview
18 May 2022
Exiting the House of Mirrors: World Conference 2022 Preview
by: Catherine Fisette, MA, ABC

What if this created the impetus to smash the mirrors in the house as they are distorting our reality, creating self-imposed obstacles and preventing us from showcasing the breadth of the important work we do?

Business Acumen
So You Want to Build Financial Fluency?
30 March 2021
So You Want to Build Financial Fluency?
by: Paul Omodt and Michael Shepherd

Paul Omodt and Michael Shepherd share why communicators should be well-versed in financial acumen and how they can learn to shape a numbers narrative.

Business Acumen
Adapt Your Communication Style to Your Audience With These 5 Book Recommendations
23 March 2021
Adapt Your Communication Style to Your Audience With These 5 Book Recommendations
by: By IABC, featuring Susan Jackson, Jenni Field, Jim Shaffer, Birgit Schonafinger, Sunni Goodman, Kristen Dyck and Mindy Kantor

Check out these five communication-related book recommendations — and a few useful resources — to help communicate your message to any audience.

Business Acumen
5 Tips to Reach Today’s Workforce
16 March 2021
5 Tips to Reach Today’s Workforce
by: Gary Spondike

The demographics of today’s workforce have changed considerably in recent years — if not drastically in 2020 alone.

Business Acumen
Be Your Own Boss
8 March 2021
Be Your Own Boss
by: Tara Mogan Blom, MMC, ABC

Tara Mogan Blom shares her process for building success when jumping into entrepreneurship. 

Business Acumen
What Are Your Sources?
5 March 2021
What Are Your Sources?
by: Brigitte Fontaine, IABC Trends Watch Task Force Member

The time when you could count on reliable sources of information for research, learning or personal knowledge, and generally agree on the reliability of the source, is long gone.

Business Acumen
A Historic Lesson in Crisis Communications
2 March 2021
A Historic Lesson in Crisis Communications
by: Jessica Nunez

It's rare, but Texas has had some brutal winter storms that caused death, disaster and destruction throughout the state. The recent “snowpocalyspe” provided a historic lesson in what to do and what not to do in a crisis.

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