The Potential TikTok ban challenges communication pros to adapt to evolving policies, emphasizing the need for flexible engagement across diverse platforms to maintain community building efforts.
As Q1 2024 concludes, the IABC Professional Development & Content Committee has tracked vital reports for communicators. Here's a snapshot of seven key reports to guide your planning for the year.
Today’s communicators must know how to position the impact of strategic communication, and therefore when to set the agenda versus when to take direction.
As communicators of your brand, how can you form a strategy to stand out amidst the clutter and engage with your audience in a way that resonates and inspires them, incites behavioral changes and ultimately drives them to take action?
Startups do a few things right that companies can learn, adopt and profit from. Let’s take a look at some important startup strategies that can energize your business, no matter its size.
Storytelling is essential to effective communication — and sometimes these stories can originate from data. Learn how to use social media data to extract the most meaningful insights for connecting with your audience.