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Gold Quill
The Aurecon Bridge Building Competition
23 December 2020
The Aurecon Bridge Building Competition
by: Ella Penman, Eloise Febbraio and Annabel Marshall

Aurecon has run the annual Aurecon Bridge Building Competition for 18 years. 

Gold Quill
Debswana 50th Commemoration
23 December 2020
Debswana 50th Commemoration
by: Rachel Mothibatsela
In 2019, Debswana Diamond Company launched two campaigns to celebrate 50 years of mining diamonds in Botswana. The internal campaign highlighted employees' significance in the past and future of the brand, while the external campaign showcased Debswana's role in the country's...

Gold Quill
Customer Excellence Principles Team Activities
22 June 2020
Customer Excellence Principles Team Activities
by: Megan Osborne
Business metrics and feedback showed there was an opportunity to improve customer service at NSWTG. The Communications & Engagement team worked with a consultancy to develop the Customer Excellence Principles as a tool to turn this around and embed a culture of customer service excellence at...
Gold Quill
Creating a Scientific Reputation for Astellas: The Astellas Corporate Scientific Innovation Narrative
22 June 2020
Creating a Scientific Reputation for Astellas: The Astellas Corporate Scientific Innovation Narrative
by: Stefanie Prodouz
The Astellas Scientific Innovation Narrative toolkit was developed to help Astellas' leaders deliver powerful and compelling strategic communications. The Narrative brought together a complex matrix of different innovation functions under one messaging platform, across geographies and...
Gold Quill
Trinity’s Giftology: Customer Relationship Marketing Campaign
22 June 2020
Trinity’s Giftology: Customer Relationship Marketing Campaign
by: Carolyn Cameron and Brad Meyer

In order to build stronger relationships with Trinity Real Estate Solutions’ current customers and prospects, the team created a strategic appreciation and relationship marketing campaign through the art of gift marketing.

Gold Quill
Communicating in the Heart of Change: Aligning medical education with 21st century healthcare
21 June 2020
Communicating in the Heart of Change: Aligning medical education with 21st century healthcare
by: Sarah Matthews

Based on 10 years of research to evaluate the effectiveness of the current training system, the Royal College saw an opportunity to lead Canada's medical education into the 21st century by shifting the current 100-year-old teaching model to modern-day best practices.

Gold Quill
LCIM's "Create Next" Digital Marketing Campaign
21 June 2020
LCIM's "Create Next" Digital Marketing Campaign
by: Melinda Scaringi
Despite boasting 23 campuses on five continents, LCI Education remained relatively unknown to prospective Australian students. But its new campus had classrooms to be filled, and in September 2018 LCIM commissioned Ellis Jones to design and deliver a targeted digital student recruitment campaign.
Gold Quill
DELWP Energy Affordability Training Partnership
21 June 2020
DELWP Energy Affordability Training Partnership
by: Melanie Yap
The Victorian Government acknowledges that confidence and trust in the energy market is impacted by its complexity.  The Energy Affordability Training Partnership equips workers to help support households in understanding their energy costs by providing plain English communication material.
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