When did the world go digital? It’s hard to say, really. Was it the first modem in the ‘50s, email in the ‘70s, the modern internet in the ‘90s, social media in the early 2000s or smartphones as we entered the 2010s? All these things have combined to change the way we work, live and experience the world around us.
As consumers, people are fairly adept at embracing change. With digital innovation comes convenience, choice, affordability and a recognition that there is potential, at the very least, to improve our lives.
But business has been slower to digitize.
It’s understandable. Larger organizations are burdened by legacy technology, complex people ecosystems and entrenched operational barriers. Small businesses, though theoretically more nimble, often have more on the line if things go wrong and have fewer employees to enact a transformation on top of daily workloads. Additionally, whether small or large, a digital transformation is a complex beast with many moving parts and (often) centered around technologies that are evolving at breakneck speed.
That’s where “Digital Pulse” comes in — an online publication covering digital transformation, technology and innovation topics. We write, ghostwrite and publish three articles a week, sharing short, sharp, accessible content from PwC thought leaders and provide actionable insights to empower a business’ digital journey.
Understanding that digital is not just about technology, but about what it enables, we cover a broad range of topics from the tech itself to the imperative of business transformations and the experiences that will make such efforts successful for our readers in their own organizations.
With a website, weekly newsletter and our own social accounts, business readers from around the world look to “Digital Pulse” for quick bites of information they can put into practice in their own organization — whether they are leading from the C-suite, an employee being affected by change or a digital native wanting to influence their company’s future direction.
The Gold Quill Perspective
Winning our two Gold Quill Awards for Writing and Communications for the Web was unexpected but immensely validating. Ironically, however, it was entering in the first place that changed our perspective on what we do.
The publication has been in existence for many years, but with a lean team of just two employees and a hard-and-fast weekly deadline, it’s easy to forget where we started and the quality of what we produce. Entering the Gold Quill Awards was a chance for us to reflect on the underlying strategy behind the project and how it infuses every part of what we do in order to produce a high-quality publication — even if we’re sometimes too busy to see it!
In a way, winning was just the icing on the cake. I’d encourage anyone thinking about submitting an entry to do so. Even if you aren’t successful at first, you are guaranteed to learn about yourself — whether that be reminding yourself what makes you an excellent communicator, why you are in the job you’re in or why what you do makes a difference to those on the other end of your communications. Work through the entry guides for the division you’re entering to complete your entry — that’s where the real gold is that will enable this journey.