In late 2016, formal executive communication at Australia's Greater Bank was limited and ad hoc. When benchmarked against the mutual banking industry, key engagement factors were below our competitors and trending downwards.
Join us for Circle of Fellows episode 107, where IABC Fellows discuss how generative AI is being used in communication strategies, its impact on the industry and key lessons learned.
AI is revolutionizing crisis management with real-time data, sentiment tracking and chatbots, enabling quicker, more effective responses. Discover how organizations are using these tools to safeguard their reputation.