This chat explores comms pros' influence in the C-suite, navigating geopolitics, post-truth communication, new influencers, algorithm caution and a Wordle vs. Connections debate!
Crisis communications takes center stage on TikTok, as Molly McPherson, 'TikTok’s Favorite PR Lady,' engages nearly half a million users with bite-sized, pop culture-infused insights into the world of PR and reputation management.
Boost internal email engagement with concise subject lines, segmented recipients, recognized sender addresses, strategic timing and prioritizing text over banners in the preview window with these data-backed practices.
Mayo Clinic's communications department offers key tips for successful generative AI adoption — including leadership support, strict policy adherence and fostering a community of learners.
Explore the evolution of MUSC's podcast, Innovatively Speaking, as it becomes a strategic communication tool — offering insights for teams entering the podcasting arena.
Navigating uncertainty at work? Discover three key strategies to take charge, thrive and embrace whatever comes your way.
The Potential TikTok ban challenges communication pros to adapt to evolving policies, emphasizing the need for flexible engagement across diverse platforms to maintain community building efforts.
As Q1 2024 concludes, the IABC Professional Development & Content Committee has tracked vital reports for communicators. Here's a snapshot of seven key reports to guide your planning for the year.
Discover how practical strategies transformed The New Brunswick Medical Education Foundation's success in leveraging data-driven storytelling. Learn how these tactics tripled fundraising, increased awareness and positioned the organization as a health care leader.