Understanding how generative AI tools work can offer some comfort to communicators who can then turn their attention to using them to make their jobs easier, just as I’ve done recently.
The Fraser Health communications and public affairs team’s award-winning project, “Increasing Community Immunity Through a Vax-a-thon,” helped achieve the goal of increasing COVID-19 vaccination rates in a key area.
If you are considering expanding outside of your current specialty, here are four reasons why being an industry agnostic communicator helped me grow.
Communication professionals have a massive opportunity to grow as leaders — to help define agendas and shape trends, as opposed to being defined and shaped by them.
One-third of U.S. adults do not fully understand their health benefits. How can communication professionals play a role in this space?
As you look ahead to all you’ll accomplish in the coming year, reflect on the Catalyst articles, PodCatalyst episodes and webinars that grabbed communication professionals’ attention the most in 2022.
AI is revolutionizing communication roles, automating entry-level tasks and shifting the focus to strategic and ethical expertise. Learn how the next generation of professionals must be ready to lead in an AI-driven future.
Join us for Circle of Fellows episode 107, where IABC Fellows discuss how generative AI is being used in communication strategies, its impact on the industry and key lessons learned.
AI is revolutionizing crisis management with real-time data, sentiment tracking and chatbots, enabling quicker, more effective responses. Discover how organizations are using these tools to safeguard their reputation.