Linda Rutherford, Southwest Airlines' chief administration and communications officer, discusses her long tenure, technology's impact, inclusivity efforts, ESG management, 2022 holiday flight delays and her take on AI.
In an era characterized by rapid technological advancements, heightened social awareness and a growing emphasis on sustainable growth, the role of businesses in shaping and responding to societal context has never been more pivotal.
Four IABC Fellows break down the practical application of creativity for driving business outcomes. Learn how to go beyond information-sharing and truly inspire action.
For early career professionals, joining associations like IABC is a key to career advancement, offering a competitive edge, networking opportunities and more.
As digitization drives a significant amount of energy consumption, it is time that we assess our digital content's carbon footprint and take meaningful steps toward mitigating its environmental impact.
Explore how focus groups reveal crucial insights behind survey data, driving effective strategies and lasting impact.
The Potential TikTok ban challenges communication pros to adapt to evolving policies, emphasizing the need for flexible engagement across diverse platforms to maintain community building efforts.
As Q1 2024 concludes, the IABC Professional Development & Content Committee has tracked vital reports for communicators. Here's a snapshot of seven key reports to guide your planning for the year.
Discover how practical strategies transformed The New Brunswick Medical Education Foundation's success in leveraging data-driven storytelling. Learn how these tactics tripled fundraising, increased awareness and positioned the organization as a health care leader.