Linda Rutherford, Southwest Airlines' chief administration and communications officer, discusses her long tenure, technology's impact, inclusivity efforts, ESG management, 2022 holiday flight delays and her take on AI.
In an era characterized by rapid technological advancements, heightened social awareness and a growing emphasis on sustainable growth, the role of businesses in shaping and responding to societal context has never been more pivotal.
Four IABC Fellows break down the practical application of creativity for driving business outcomes. Learn how to go beyond information-sharing and truly inspire action.
For early career professionals, joining associations like IABC is a key to career advancement, offering a competitive edge, networking opportunities and more.
As digitization drives a significant amount of energy consumption, it is time that we assess our digital content's carbon footprint and take meaningful steps toward mitigating its environmental impact.
Explore how focus groups reveal crucial insights behind survey data, driving effective strategies and lasting impact.
Unlock the secrets to expanding your brand's reach, enhancing reputation and captivating diverse audiences through the power of digital accessibility in PR and communications.
In crises, the first moments are vital for narrative control. With social media and instant news, organizations must respond rapidly and adaptively. Learn how to stay prepared for your next crisis.
Ahead of her upcoming IABC World Conference 2024 session, author Natalia Smalyuk offers strategies for enhancing crisis management preparedness and fostering a proactive mindset in uncertain times.