As Twitter shifts under new leadership and platforms like TikTok continue to emerge, what is the state of social media for communicators? We spoke with Slma Shelbayah, chief marketing and communications officer at Yardstick Management, to gain her perspective on this evolving landscape.
Plus, learn how her seven-year tenure as a journalist at CNN helped laid a foundation for her role in the C-Suite, her strategic approach to helping clients achieve greater representation across diversity of thought and why she believes intentionality precedes everything.
Referenced in this episode, Business Insider interview featuring Slma Shelbayah: https://www.businessinsider.com/communications-expert-on-the-impact-of-elon-musk-buying-twitter-2022-4
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Slma Shelbayah is the chief marketing and communications officer at Yardstick Management, where she oversees the internal and external communications, strategy alignment, marketing, public relations, branding and communication project management solutions for clients. She is also an adjunct professor of business, media and communications for Clayton State University.
Shelbayah has more than 17 years of experience as a journalist, communication and public relations expert. This includes a seven-year tenure at CNN where, in 2015, she was awarded the CNN Diversity Ovation Award for her commitment to inclusion in news coverage.
Shelbayah is passionate about diversity, human uniqueness, and unraveling taboo traditions, and is dedicated to promoting the voices of under-represented individuals.