When should companies weigh in on social issues? In this video, IABC World Conference 2022 keynote speaker Frank Shaw explains how Microsoft approaches sharing its point of view through both actions and words. Watch the clip below, and then listen to the full PodCatalyst episode here.
Microsoft’s Frank Shaw on the Intersection of Communication and Tech
Tune in to learn about Frank Shaw's fascinating career journey, plus his thoughts on the power of authenticity, trends he’s seeing in the tech space, his advice for the next generation of communicators, how his team at Microsoft chooses to speak on social issues and more.
In his current role as CVP of communications at Microsoft, Frank Shaw leads the team that defines and manages Microsoft's communications strategies worldwide. His charter includes establishing the vision and implementation of best practices for companywide storytelling, product PR, media and analyst relations, executive communications, employee communications, global agency management and military affairs.
As an avid technologist with more than 20 years of experience in communications, Shaw has led diverse teams representing government, entertainment, food and retail. Prior to joining Microsoft in 2009, he was the president of the Microsoft account worldwide at Waggener Edstrom Worldwide where he held key responsibilities for all global PR, communications and influence efforts.
Before the technology chapter of his career, Shaw proudly served in the U.S. Marine Corps and is a graduate of the Department of Defense Information School, also holding a bachelor of science degree in journalism from the University of Oregon.