In this modern era where artificial intelligence (AI) is changing the dynamics of every industry, questions inevitably arise about its efficacy and implications. Will AI replace communicators? Is it ethical to use AI with or without disclosure? Besides writing, how can communicators best use AI? What risks should we be aware of? What role can we play in helping introduce AI throughout our organizations to ensure it is used to its best advantage?
An international panel of IABC Fellows got together on 20 June to discuss AI, exploring the risks and benefits and offering guidance to communications professionals seeking to navigate this new landscape. The panel explored the exciting and rapidly evolving intersection of AI and communication, examining how it can shoulder much of the mundane load, freeing up communicators to focus on creative, strategic and value-added work. The panel also delved into optimal ways for professionals to harness the power of AI in their communication strategies while helping the rest of the organization adopt AI to its greatest potential. Watch the recording below.
Learn more about Circle of Fellows online here.
Shel Holtz, SCMP, ABC
Shel Holtz, SCMP, ABC, is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research.