Aurecon has run the annual Aurecon Bridge Building Competition for 18 years. The campaign aims to encourage high school students to take on further STEM education and careers. This year, we identified a need to refresh the competition to maintain relevancy and enhance our brand awareness. In 2019, the campaign aimed to grow awareness and registrations for the competition, increase the number of new schools registering for the competition, increase participation in the Digital Award, increase engagement across competition locations on Judging Day above and beyond testing bridges and engage clients in the competition.
Ella Penman, Eloise Febbraio and Annabel Marshall