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The Aurecon Bridge Building Competition
Gold Quill | 23 December 2020
The Aurecon Bridge Building Competition
by: Ella Penman, Eloise Febbraio and Annabel Marshall

Aurecon has run the annual Aurecon Bridge Building Competition for 18 years. The campaign aims to encourage high school students to take on further STEM education and careers. This year, we identified a need to refresh the competition to maintain relevancy and enhance our brand awareness. In 2019, the campaign aimed to grow awareness and registrations for the competition, increase the number of new schools registering for the competition, increase participation in the Digital Award, increase engagement across competition locations on Judging Day above and beyond testing bridges and engage clients in the competition.

 

Read the full case study here.


Ella Penman, Eloise Febbraio and Annabel Marshall
Business Acumen
Communication Can Calm Chaos: World Conference 2022 Preview
23 June 2022
Communication Can Calm Chaos: World Conference 2022 Preview
by: Jenni Field

Communication can calm chaos because it is the golden thread that runs through organizations.

Innovation
Before, During and After: Managing Cybersecurity Communications
22 June 2022
Before, During and After: Managing Cybersecurity Communications
by: Paige Strand

Everyone plays a role in ensuring the organization is protected from cybersecurity incidents — especially communicators — from proactive planning to reactive measures in the moment. What should we focus on first?

Business Acumen
ESG — Communicating the Greater Good
22 June 2022
ESG — Communicating the Greater Good
by: Joe Bobbey, Stephen Forshaw and Tammy Korgie

Having a solid understanding of ESG and related trends is the first step to being a more effective ESG communicator.

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