Powered by IABC
Catalyst
  • Innovation
  • Business Acumen
  • Career Roadmap
  • Gold Quill
  • Podcasts
  • About
Teddy for a Toonie 2019: ATB Financial
Gold Quill | 28 June 2020
Teddy for a Toonie 2019: ATB Financial
by: Austin Havens

Teddy for a Toonie is an annual corporate fundraising campaign that supports children’s hospitals in Alberta. Since 1999, the campaign has raised over CDN$10 million through a combination of grassroots community fundraising initiatives led by each of our over 300 branches and agencies and ATB-wide internal fundraising initiatives on a corporate level. The 2019 campaign was significant and required strategic communications support as it marked the 20th anniversary and was the first time the funds raised would go towards supporting mental health resources and facilities for children in Alberta.

To be successful, we needed to engage and inspire all team members to participate in the campaign, equip branches and agencies to run their own grassroots initiatives, celebrate and share important campaign milestones and maintain momentum.

Read the full case study.


Austin Havens

Austin Havens is a communication manager for ATB Financial.

Business Acumen
Communication Can Calm Chaos: World Conference 2022 Preview
23 June 2022
Communication Can Calm Chaos: World Conference 2022 Preview
by: Jenni Field

Communication can calm chaos because it is the golden thread that runs through organizations.

Innovation
Before, During and After: Managing Cybersecurity Communications
22 June 2022
Before, During and After: Managing Cybersecurity Communications
by: Paige Strand

Everyone plays a role in ensuring the organization is protected from cybersecurity incidents — especially communicators — from proactive planning to reactive measures in the moment. What should we focus on first?

Business Acumen
ESG — Communicating the Greater Good
22 June 2022
ESG — Communicating the Greater Good
by: Joe Bobbey, Stephen Forshaw and Tammy Korgie

Having a solid understanding of ESG and related trends is the first step to being a more effective ESG communicator.

Contact Us
330 N Wabash Avenue, Suite 2000, Chicago, IL 60611 USA
Phone: 312.321.6868 | Toll-Free: 800.218.8097 | E-mail: member_relations@iabc.com
Login
Search