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PodCatalyst Episode 34: Slma Shelbayah on the State of Social Media, Why ‘Intentionality Precedes Everything’
Podcasts | 20 December 2022
PodCatalyst Episode 34: Slma Shelbayah on the State of Social Media, Why ‘Intentionality Precedes Everything’
by: Slma Shelbayah

As Twitter shifts under new leadership and platforms like TikTok continue to emerge, what is the state of social media for communicators? We spoke with Slma Shelbayah, chief marketing and communications officer at Yardstick Management, to gain her perspective on this evolving landscape.

Plus, learn how her seven-year tenure as a journalist at CNN helped laid a foundation for her role in the C-Suite, her strategic approach to helping clients achieve greater representation across diversity of thought and why she believes intentionality precedes everything.

Referenced in this episode, Business Insider interview featuring Slma Shelbayah: https://www.businessinsider.com/communications-expert-on-the-impact-of-elon-musk-buying-twitter-2022-4

Listen on Anchor, and find us and subscribe on Apple Podcasts, Spotify, Google Podcasts or anywhere you listen to podcasts.


Slma Shelbayah

Slma Shelbayah is the chief marketing and communications officer at Yardstick Management, where she oversees the internal and external communications, strategy alignment, marketing, public relations, branding and communication project management solutions for clients. She is also an adjunct professor of business, media and communications for Clayton State University.

Shelbayah has more than 17 years of experience as a journalist, communication and public relations expert. This includes a seven-year tenure at CNN where, in 2015, she was awarded the CNN Diversity Ovation Award for her commitment to inclusion in news coverage.

Shelbayah is passionate about diversity, human uniqueness, and unraveling taboo traditions, and is dedicated to promoting the voices of under-represented individuals.

Business Acumen
Communicating Wellness in the Workplace: Circle of Fellows No. 92
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by: Shel Holtz, SCMP, ABC

This Circle of Fellows live stream recording delves into a thorough hour-long dialogue centered around workplace wellness. It highlights the imperative for internal communication professionals to actively address this issue.

Business Acumen
Stepping Up DEI Communication Beyond Clichés: 10 Tips and Tricks
1 June 2023
Stepping Up DEI Communication Beyond Clichés: 10 Tips and Tricks
by: Monique Zytnik
Empathizing the importance of effective communication in promoting diversity, equity, and inclusion (DEI) within organizations, Monique Zytnik warns against clichéd approaches and provides guidance on avoiding pitfalls. Read more and seek inspiration to ensure your initiatives have a...
Podcasts
PodCatalyst Episode 39: Taking Risks on Social With Zaria Parvez, Duolingo
1 June 2023
PodCatalyst Episode 39: Taking Risks on Social With Zaria Parvez, Duolingo
by: Zaria Parvez

In the latest episode of PodCatalyst, Zaria Parvez explores how creative freedom and trust have been instrumental in Duolingo's success, as her ability to connect with the platform's younger audience has propelled her to new heights and made her a role model for others. 

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