If you search ESG on Google, you’ll get about 436 million search results. The term (environmental social governance), while not new, has been gaining traction in recent years. We spoke with Kamyar Naficy, who’s been following this business framework for the better part of two decades. In this episode, he helps us unpack what ESG really means, opportunities for business communicators to lead the conversation, ways companies can strategically find their purpose within ESG and more.
Naficy contributed to the Trend Watch paper on ESG, which can be read here on Catalyst.
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Kamyar Naficy is a communications strategist and consultant with over 20 years’ experience and writes regularly about finance, communications and ESG. He is the founder and principal of KNECTCOMMS, a strategic communications consultancy to companies, entrepreneurs and investors in the financial services and fintech sectors.
Prior to moving into consultancy, Naficy worked in-house in communications roles at JP Morgan, London Stock Exchange Group, UniCredit and BP. Earlier in his career, he was a business analyst in management consulting and a financial analyst in investment banking.
He serves as a board director of IABC’s International Executive Board and co-lead of the Marketing Special Interest Group at Cambridge University Judge Business School, and he's a member of the Forbes Agency Council.
Naficy has worked in a number of global business and financial centers including London, New York, Los Angeles, Paris and Milan. He is a graduate of the London School of Economics and Cambridge University.