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PodCatalyst Episode 3: Uncovering Unconscious Biases
Podcasts | 9 February 2021
PodCatalyst Episode 3: Uncovering Unconscious Biases
by: Smita Tharoor

The latest episode of PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession, is now available.

In this engaging conversation, IABC Executive Director Peter Finn sits down with Smita Tharoor, a noted expert on unconscious biases. The co-founder of Culturelytics and founder of Tharoor Associates, Tharoor is also the closing keynote for the IABC 2021 Leadership Institute, presenting “Being Dynamic in a Pandemic.”

Listen to this episode to hear more about:

  • The a-ha moments Tharoor has witnessed in helping others explore unconscious biases
  • What it means to be dynamic in a pandemic
  • How to acknowledge and build emotional resilience
  • The progress made in addressing biases and the work that is still ahead

Find us, leave a review and subscribe on iTunes, Spotify, Google Podcasts, Anchor or anywhere you listen to podcasts.


Smita Tharoor

Smita Tharoor is a motivational keynote speaker and thought leader on the unconscious bias and how it influences all of us. Tharoor has spoken at conferences all over the world from Philadelphia to Penang with Berlin and Bangalore in the middle. She talks about emotional resilience, change management, leading in times of uncertainty and other similar topics all embedded by our unconscious bias.

She is the co-founder of Culturelytics, a company that uses artificial intelligence to understand culture in an organisation and the founder of Tharoor Associates a training, coaching and organizational development company.  She is a TEDx speaker, broadcaster, trainer, coach, mentor, mindfulness practitioner and associate lecturer.

In her podcast, Stories of Unconscious Bias, she has interviewed people around the world to share their stories and life lessons on how they manage their unconscious biases. The stories include a transgender man in New Zealand, someone with stage four cancer in Delhi, a Black man who is mistaken for white over the phone in London, a practising Iranian Muslim sharing stories of Islam and Jihad, our unconscious biases about the Kama Sutra, a gay dad in California, someone who lost three limbs in a landmine in Afghanistan and more. It currently has the global ranking of being in the top 5% of podcasts listened out of 1.8 million podcasts.

Smita is an associate lecturer at the University of Arts, London and at Jindal University, India. She is the recipient of the “Global Diversity Leadership” Award at the 2017 World HRD Congress. She is an associate of the Chartered Institute of Personnel & Development, an NLP (Neuro Linguistic Programming) practitioner, coach, mentor and mindfulness practitioner.

Growing up in pluralistic India taught her the value of tolerance and the appreciation of accepting differences. She is passionate about the unconscious bias and how it impacts on all aspects of leadership development. Her experience working in the U.K., India, Europe, Asia and the U.S. gives her a unique advantage in understanding the expectations and needs of different cultures.

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