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Keeping Canterbury Flu-Free
Gold Quill | 21 June 2020
Keeping Canterbury Flu-Free
by: Renee Parsons

The 2018 flu season was predicted to be severe based on flu-related hospitalisations and deaths during the Northern Hemisphere flu season. If high numbers of people need to be cared for in hospital for influenza, it puts immense pressure on hospital resources. Higher bed occupancy leaves less space and staff availability to manage new patients.

For Canterbury DHB, our resources were already severely stretched, with population growth exceeding the pace of replacing damaged facilities from the 2011 Canterbury earthquakes. Therefore, it was vital that Canterbury DHB aimed to prevent high numbers of hospital admissions and helped support our community to stay flu-free. In previous years, Canterbury DHB relied on sharing a national "Fight Flu" campaign. There were concerns that the familiarity of the national materials may not have the required cut through to engage audiences and encourage vaccinations so we decided to launch a fresh campaign that could be used for ongoing years to maximise our return on investment.

Read the full case study here.


Renee Parsons
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Unifying Language Guidelines for a Polarized Workplace 
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Unifying Language Guidelines for a Polarized Workplace
by: Kim Clark

Language leads to behavior. Let’s move beyond saying we stand in solidarity and instead act to withstand with depth to own our own unique narrative.

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Embracing Accessibility in Your DEI Initiatives 
5 December 2023
Embracing Accessibility in Your DEI Initiatives
by: Matisse Hamel-Nelis, ADS, CPACC

Explore the often-neglected cornerstone of DEI strategies: digital accessibility. Discover why it's pivotal in professional communication and how seamlessly integrating it can empower inclusivity for all.

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DEI Resource Roundup: A Communicator’s Guide to Inclusive Engagement 
4 December 2023
DEI Resource Roundup: A Communicator’s Guide to Inclusive Engagement
by: Dawn De La Torre

Communication shapes inclusive spaces. Explore tools and stories in this roundup, empowering communicators to advance equity, amplify diverse voices and embrace every story.

eBook23
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