The goal of communication in any organization is for the recipient to think, feel or do something. Most often, the outcome we seek is a behavior. We want the recipient to do more of what they’re already doing, do something differently or do something new. Conveying information alone will rarely inspire someone to action. That requires communicators to add creativity to the mix.
In this Circle of Fellows episode, four IABC Fellows explore the application of creativity to business outcomes, including the various approaches one might take, the differences between influencing employees and other stakeholders and convincing leadership that creativity is an appropriate business communication technique. Watch below.
Join Circle of Fellows Live on 21 September
Join moderator Shel Holtz, SCMP, ABC, IABC Fellow, for an upcoming live conversation on leadership in communication.
The next live stream takes place Thursday 21 September at noon EDT. Ask questions using YouTube Live’s chat feature, share your experiences and comment on panelist observations. Learn more about Circle of Fellows online here.
Take Your Creativity to the Next Level
Join IABC for the Creative Ideas Master Class and take your creative ideas to new heights! Learn more about the Master Class here and register today for this three-part online series running October - November.
Shel Holtz, SCMP, ABC
Shel Holtz, SCMP, ABC, is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research.