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End the Shark Fin Trade in Canada
Gold Quill | 28 June 2020
End the Shark Fin Trade in Canada
by: Jennifer Whyte

Oceana Canada is an independent charity established in 2015 and is part of the largest international advocacy group dedicated solely to ocean conservation. Sharks play an important role in the ocean, and as top predators, they are critical in regulating the food chain and serving as an indicator for ecosystem health. The global demand for shark fins for delicacies such as shark fin soup means they are one of the most exploited species on the planet.

The communications need and opportunity was evident: build on the existing momentum in Canada to push the federal government to implement a national ban. This campaign supported Oceana Canada’s mandate to protect the ocean and also provided an opportunity to expand its base of supporters through grassroots activism.

Oceana Canada developed a communications strategy focused on reaching target audiences, raising awareness and driving action. This required an adaptable plan, providing opportunities to pivot quickly, depending on how Bill S-238 was progressing. It was also important to keep the momentum going throughout the campaign and maintain a high level of supporter engagement.

Read the case study here.


Jennifer Whyte
Business Acumen
Communication Can Calm Chaos: World Conference 2022 Preview
23 June 2022
Communication Can Calm Chaos: World Conference 2022 Preview
by: Jenni Field

Communication can calm chaos because it is the golden thread that runs through organizations.

Innovation
Before, During and After: Managing Cybersecurity Communications
22 June 2022
Before, During and After: Managing Cybersecurity Communications
by: Paige Strand

Everyone plays a role in ensuring the organization is protected from cybersecurity incidents — especially communicators — from proactive planning to reactive measures in the moment. What should we focus on first?

Business Acumen
ESG — Communicating the Greater Good
22 June 2022
ESG — Communicating the Greater Good
by: Joe Bobbey, Stephen Forshaw and Tammy Korgie

Having a solid understanding of ESG and related trends is the first step to being a more effective ESG communicator.

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