By any standard, 2020 was a challenging year for everyone around the globe. Communicators were among those who had to cope with the personal impact of the year’s events while simultaneously coordinating communication to their organizations’ or clients’ diverse audiences — both regular, ongoing communication and crisis-related communication.
In this Circle of Fellows discussion, panelists from Australia, the Philippines and Canada convened to review the year in communication.
An accredited business communicator, and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognized as one of the world’s foremost experts and consultants in strategic communication. With a career spanning over 30 years, Adrian has worked with clients all over the world, including Fortune 500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs and executive leadership and coaching. He has been a keynote speaker and workshop leader on strategic and change communication at international conferences in Canada, the U.S., Europe, Middle East, Malaysia, Singapore, China, India, Hong Kong, Thailand, New Zealand and Australia. He has received a number of awards including international Gold Quill awards for communication excellence. Adrian is a member of the Program Advisory Committee for the RMIT School of Media and Communication, is currently chairing the IABC’s Big Ideas Taskforce and in 2020 was named a Fellow of IABC.
Martha Muzychka speaks, writes, listens and helps others do the same to make change happen. Martha is a strategic, creative problem solver seeking challenging communications environments where we can make a difference. She helps her clients navigate competing priorities and embrace communications challenges. Martha offers strategic planning, facilitation and consultation services as well as writing and editing, qualitative research and policy analysis. Her work has been recognized locally, nationally and internationally with multiple awards.
Ritzi Ronquillo is a multi-awarded communication leader in corporate, community and associations in the Philippines and abroad. Ritzi is an Accredited Public Relations (APR) professional and a Fellow of the International Association of Business Communicators (IABC), the highest honor bestowed upon an IABC member with significant impact on their organization, on IABC and on the communication profession at large. She brings four decades of experience in communication and PR to her assignments. She is a broadcast communication graduate of UP.A university entrance scholar and scholar of the Kapisanan ng mga Brodkaster ng Pilipinas/Broadcast Media Council (KBP/BMC).
Jennifer Wah, MC, ABC, has worked with clients to deliver ideas, plans, words and results since she founded her storytelling and communications firm, Forwords Communication Inc., in 1997. The company operates as a strategic alliance of hand-picked professionals, all renowned for work in their areas of specialization. This approach means the right team is assembled for each project; no more, no less. With more than two dozen awards for strategic communications, writing and consulting, Jennifer is recognized as a storyteller and strategist. She has worked in industries from healthcare to financial services to academia, and is passionate about the opportunity for stories to inspire actions and reactions within organizations. In 2013, Jennifer was named Associate Faculty of Royal Roads University, and in this capacity, continues to teach, coach and mentor others with an interest in business communication.
Shel Holtz, IABC Fellow, ABC
Shel Holtz, IABC Fellow, ABC, is director of internal communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research.