Powered by IABC
Catalyst
  • Innovation
  • Business Acumen
  • Career Roadmap
  • Gold Quill
  • Podcasts
  • About
A Closer Look at ‘The IABC Guide for Practical Business Communication: A Global Standard Primer’
Business Acumen | 2 November 2021
A Closer Look at ‘The IABC Guide for Practical Business Communication: A Global Standard Primer’
by: IABC Staff, Featuring Danielle Bond and Tamara Gillis

Have you added “The IABC Guide for Practical Business Communication: A Global Standard Primer” to your bookshelf? Listen in as Danielle Bond, IABC International Executive Board (IEB) Chair, sits down with Tamara Gillis, editor of the book, for a behind-the-scenes look at this new compendium of thought leadership — by the IABC community, for the IABC community.

In this 20-minute conversation, learn how the piece came to life, how the content can inform your own work, ways to use the book as a springboard for discussion at the IABC chapter and regional levels, and more.

Add “The IABC Guide for Practical Business Communication” to your reading list and order your copy on Amazon today. (Readers in Australia can order online here; readers in Japan can order online here.)

A special thanks to the 30 authors who contributed to this work. Get a preview of the table of contents here:

  1. Executive Communication and Coaching, by Adrian Cropley
  2. Organizational Culture, by Alison Rankin Frost
  3. Organizational Trust: Culture, Context and Communications, by Rob Briggs
  4. Business Communications Ethics, by Barbara Puffer
  5. Corporate Social Responsibility, by Bish Mukherjee
  6. Leading the Communications Function, by Brad Whitworth
  7. Strategic Planning, by Jonathan Champ
  8. Issues Management, by Theomary Karamanis
  9. Change Communication in a Changing World, by Nick Sharp-Paul
  10. Crisis Communication, by Tamara Gillis and Christine Kuhinka
  11. Communication and Technology, by Shel Holtz
  12. Research and Measurement, by Angela Sinikas
  13. Internal Communication and Employee Engagement, by Priya Bates
  14. Intercultural Communication in the Workplace, by Subhamoy Das
  15. The Essential Guide to Corporate Storytelling, by Shawn Callahan, Mark Schenk, Mike Adams and Paul Ichilcik
  16. Public Relations, by Dan Tisch Echevarria
  17. Reputation Management, by Daniel Munslow
  18. Media Relations, by Ayesha R. Lett
  19. Investor Relations, by Diane Gayeski
  20. Government Relations, by Tracy Imm
  21. Social Impact Communication, by Mari Lee
  22. Nonprofit and Association Communication, by Susi Maclean
  23. Integrated Marketing Communication, by Camille Downing and Jenna Lo Castro
  24. Branding With Confidence, by D. Mark Schumann
  25. Customer Relations: Meeting Expectations, by Maria Konevitch and Tamara Gillis

Related Reading and Listening

  • ‘The IABC Guide for Practical Business Communication’: A New Resource for Providing Insights and Advancing Careers, a Q&A with Tamara Gillis, editor
  • Read Chapter 1 of ‘The IABC Guide for Practical Business Communication’
  • IABC Member Exclusive: Read Chapter 2 of ‘The IABC Guide for Practical Business Communication’
  • PodCatalyst Episode 18: Branding With Confidence, featuring Mark Schumann


IABC Staff, Featuring Danielle Bond and Tamara Gillis
Innovation
Generative Artificial Intelligence for Communicators
25 January 2023
Generative Artificial Intelligence for Communicators
by: Shel Holtz, SCMP, ABC, IABC Fellow

Understanding how generative AI tools work can offer some comfort to communicators who can then turn their attention to using them to make their jobs easier, just as I’ve done recently.

Gold Quill
Increasing Community Immunity Through a Vax-a-thon
19 January 2023
Increasing Community Immunity Through a Vax-a-thon
by: Megan White

The Fraser Health communications and public affairs team’s award-winning project, “Increasing Community Immunity Through a Vax-a-thon,” helped achieve the goal of increasing COVID-19 vaccination rates in a key area.

Career Roadmap
Why Being an Industry Agnostic Communicator Helped Me Grow
12 January 2023
Why Being an Industry Agnostic Communicator Helped Me Grow
by: Paige Strand

If you are considering expanding outside of your current specialty, here are four reasons why being an industry agnostic communicator helped me grow.

Contact Us
330 N Wabash Avenue, Suite 2000, Chicago, IL 60611 USA
Phone: 312.321.6868 | Toll-Free: 800.218.8097 | E-mail: member_relations@iabc.com
Login
Search