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Programs of Choice: Burnaby School District
Gold Quill | 28 June 2020
Programs of Choice: Burnaby School District
by: Dana Bales

The Burnaby School District offers educational choice – called Programs of Choice – to allow students to explore their interests, support their strengths, or get exposed to a career. Most are for secondary students, but language programs are also for elementary. Many are managed by different departments, and some are created by the high schools, themselves; as such, marketing of the programs was organic but inconsistent and sometimes only done at a school or department level. I learned from staff and a folder of old emails that families had complained for years that finding options was like hunting for Easter eggs: difficult, with success dependent on ingenuity.

This was a significant opportunity to create infrastructure, try something new, and have an impact that aligns with the business needs of the organization: increasing registration to support the programs; showcasing the diverse educational choices to enhance the district’s reputation and partnerships; providing practical easy-to-find information for students and families; and helping staff who support students by providing a resource that contains all of the options at their fingertips.

Read the case study here.


Dana Bales
Business Acumen
Communicating Wellness in the Workplace: Circle of Fellows No. 92
7 June 2023
Communicating Wellness in the Workplace: Circle of Fellows No. 92
by: Shel Holtz, SCMP, ABC

This Circle of Fellows live stream recording delves into a thorough hour-long dialogue centered around workplace wellness. It highlights the imperative for internal communication professionals to actively address this issue.

Business Acumen
Stepping Up DEI Communication Beyond Clichés: 10 Tips and Tricks
1 June 2023
Stepping Up DEI Communication Beyond Clichés: 10 Tips and Tricks
by: Monique Zytnik
Empathizing the importance of effective communication in promoting diversity, equity, and inclusion (DEI) within organizations, Monique Zytnik warns against clichéd approaches and provides guidance on avoiding pitfalls. Read more and seek inspiration to ensure your initiatives have a...
Podcasts
PodCatalyst Episode 39: Taking Risks on Social With Zaria Parvez, Duolingo
1 June 2023
PodCatalyst Episode 39: Taking Risks on Social With Zaria Parvez, Duolingo
by: Zaria Parvez

In the latest episode of PodCatalyst, Zaria Parvez explores how creative freedom and trust have been instrumental in Duolingo's success, as her ability to connect with the platform's younger audience has propelled her to new heights and made her a role model for others. 

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