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"I Am Your Nurse" Recognition Campaign
Gold Quill | 3 May 2020
"I Am Your Nurse" Recognition Campaign
by: Provincial Health Services Authority

Tired of the traditional executive thank-you message and poster during National Nursing Week, the communication team at Provincial Health Services Authority (PHSA) saw an opportunity to recognize nurses in a unique and meaningful way.

"I Am Your Nurse" is a 140-second film featuring a spoken word performance based on the words, feelings and experiences of nurses, interspersed with images of nurses who work across PHSA's programs and services. With the goal of improving workplace engagement and advancing our reputation as an employer of choice, the film was the centerpiece for a three-week campaign to say thank you to the nurses of British Columbia.

Read the Full Case Study


Provincial Health Services Authority
Business Acumen
Communicating Wellness in the Workplace: Circle of Fellows No. 92
7 June 2023
Communicating Wellness in the Workplace: Circle of Fellows No. 92
by: Shel Holtz, SCMP, ABC

This Circle of Fellows live stream recording delves into a thorough hour-long dialogue centered around workplace wellness. It highlights the imperative for internal communication professionals to actively address this issue.

Business Acumen
Stepping Up DEI Communication Beyond Clichés: 10 Tips and Tricks
1 June 2023
Stepping Up DEI Communication Beyond Clichés: 10 Tips and Tricks
by: Monique Zytnik
Empathizing the importance of effective communication in promoting diversity, equity, and inclusion (DEI) within organizations, Monique Zytnik warns against clichéd approaches and provides guidance on avoiding pitfalls. Read more and seek inspiration to ensure your initiatives have a...
Podcasts
PodCatalyst Episode 39: Taking Risks on Social With Zaria Parvez, Duolingo
1 June 2023
PodCatalyst Episode 39: Taking Risks on Social With Zaria Parvez, Duolingo
by: Zaria Parvez

In the latest episode of PodCatalyst, Zaria Parvez explores how creative freedom and trust have been instrumental in Duolingo's success, as her ability to connect with the platform's younger audience has propelled her to new heights and made her a role model for others. 

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