The latest episode of PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession, is now available.
IABC Executive Director Peter Finn sat down with Ron Culp, independent consultant and professional director of the public relations and advertising MA program at DePaul University.
Listen to this episode with lived examples from Culp to learn more about:
- Ways digital literacy is helping the next generation of communication professionals use critical thinking skills and combat misinformation
- Why communicators should seek to understand business acumen, with examples of real-world experience from Culp
- The need for and benefits of radical transparency within communications
- How transformative change within an organization can come from internal communications
Listen on Anchor, and find us and subscribe on iTunes, Spotify, Google Podcasts or anywhere you listen to podcasts.
Ron Culp is an independent public relations consultant and the professional director of the public relations and advertising MA program at DePaul University. Prior to joining DePaul, Ron was senior vice president and director of Ketchum’s North America Corporate Practice. He also served as managing director of the agency’s Midwest operations.
Ron’s 35-year PR career spans a broad range of communications activities in government and business-to-business, consumer products, pharmaceutical and retailing industries. Prior to joining Ketchum, he opened and served as managing director of the Chicago office of Sard Verbinnen and Company, a leading financial communications firm.
Previously, Ron was senior vice president of public relations and government affairs for Sears, Roebuck and Co. During his Sears career, Ron managed internal and external communications, marketing public relations support, state and federal government affairs and community relations, including the Sears-Roebuck Foundation which supported programs benefiting women and the arts.