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Business Acumen
Why the Architecture of Your Brand Matters
1 July 2020
Why the Architecture of Your Brand Matters
by: Natasha Davis
Gold Quill
"Vote for Your Skating Rink" Campaign
28 June 2020
"Vote for Your Skating Rink" Campaign
by: Vladimir Vinogradov
NIVEA, a leading skincare brand, launched a unique nationwide CSR program ‘Vote For Your Skating Rink!’ aimed at reviving abandoned neighborhood rinks across the country to encourage Russian families to spend more time together outdoors engaging in sports, getting healthier and more...
Gold Quill
Programs of Choice: Burnaby School District
28 June 2020
Programs of Choice: Burnaby School District
by: Dana Bales

The Burnaby School District offers educational choice to allow students to explore their interests. The marketing of the programs was organic but inconsistent, which presented an opportunity to try something new that would align with the business needs of the organization.

Gold Quill
PwC Australia's CEO Survey: Creating New Opportunities
28 June 2020
PwC Australia's CEO Survey: Creating New Opportunities
by: Sabrina Muysken
Gold Quill
Teddy for a Toonie 2019: ATB Financial
28 June 2020
Teddy for a Toonie 2019: ATB Financial
by: Austin Havens

Teddy for a Toonie is an annual corporate fundraising campaign that supports children’s hospitals in Alberta. The 2019 campaign was significant and required strategic communications support as it marked the 20th anniversary.

Gold Quill
Onboarding Express: ATB Financial
28 June 2020
Onboarding Express: ATB Financial
ATB Financial is a full-service financial institution in Calgary, Alberta. Their key priorities are to transform banking, make banking work for people, and be the place to bank. With this in mind, the company was committed to providing tools, technology & processes to enable customer...
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