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"Vote for Your Skating Rink" Campaign
Gold Quill | 28 June 2020
"Vote for Your Skating Rink" Campaign
by: Vladimir Vinogradov

In a country where public sports and outdoor activities once thrived, nowadays just 50% of Russians have access to public sports facilities. NIVEA, a leading skincare brand, launched a unique nationwide CSR program ‘Vote For Your Skating Rink!’ aimed at reviving abandoned neighborhood rinks across the country to encourage Russian families to spend more time together outdoors engaging in sports, getting healthier and more connected. NIVEA left it to the citizens to decide which skating rinks would be restored: anyone could submit a local facility for renovation as part of an all-Russian online contest; winners were determined by voting so the new rinks would be given to the most active and motivated.

A comprehensive PR campaign involved dozens of media outlets and bloggers. A total of 338 entries were submitted; 46,000 people voted. Three cities got renovated rinks in the 2018-2019 season. The opening events were a celebration for the whole town, with an Olympic champion as a special guest. The results exceeded the previous years by a factor of 3.5x-4.5x and the new rinks became centers of life for each neighborhood.

Read the full case study here.


Vladimir Vinogradov
Innovation
Talking about Trust: IABC Insights From the Edelman Trust Barometer
22 January 2021
Talking about Trust: IABC Insights From the Edelman Trust Barometer
by: Mike Klein
This year’s Edelman Trust Barometer, issued on the cusp of the transfer of power in the U.S., addresses how citizens assess the performance of politicians, business and non-governmental organizations as credible, trustworthy communicators — all points that are ripe for discussion...
Career Roadmap
Becoming a Trusted Strategic Adviser: Advice From Recent CMP Certificants
20 January 2021
Becoming a Trusted Strategic Adviser: Advice From Recent CMP Certificants
by: IABC, featuring Carla Putnam Kerr, Ron Flanders, Nick Wilson, Kelsey Huff, Andrew Blunt and Anne Molloy

Six recent CMP certificants share why they pursued CMP certification, specific tips for preparing for the exam and how they believe their careers will grow with their newly achieved designation.

Career Roadmap
Two-Way Street: IABC Minnesota Offers Next-Level Mentorships
19 January 2021
Two-Way Street: IABC Minnesota Offers Next-Level Mentorships
by: Carmen Ramson-Herzing, Tracy Ulland and Amy Paglia

When IABC Minnesota saw an opportunity for its members of all ages and experience levels to collaborate, the peer mentorship program was created.

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