In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Barbara Puffer, MA, ABC, IABC Fellow. Puffer is a contributing author in IABC’s recently launched book, “The IABC Guide for Practical Business Communication: A Global Standard Primer.” Puffer’s chapter explores the role of ethics in business communication.
Listen to this episode to hear more about:
- The communicator’s responsibility to uphold ethics
- Foundational beliefs and skills communicators need for ethical business communication
- Future ethical communication challenges on the horizon and the tools available
"The IABC Guide for Practical Business Communication” is now available for purchase worldwide. Click here to preview the first chapter, and use the following links to purchase your copy:
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Barbara Puffer MA, ABC, IABC Fellow
Barbara Puffer MA, ABC, IABC Fellow, opened Puffer Public Relations in 1998 after a 25-year corporate career. Simultaneously, she was associate professor of communications studies for University of Maryland University College, now UM’s Global Campus, for 13 years, and a contributing writer to an online health news service. Her expertise includes communications, advertising and community/media relations management in banking, telecommunications, insurance, nonprofit organizations and manufacturing. She was named an IABC Fellow in 2012. For nearly five decades, she has served in leadership roles for IABC at all levels of the organization including the international board, chair of the IABC Ethics Committee and chair of the IABC Research Foundation. She has received numerous awards including IABC Region Director of the Year, as well as for her teaching and nonprofit leadership. She is an inductee to both the University of Bridgeport Alumni and Special Olympics (Connecticut) Halls of Fame.