In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Cary Bainbridge, chief marketing officer for the facility management provider ABM. In 2021, Bainbridge and her team received Gold Quill Awards for their campaign, ABM EnhancedClean. The campaign was designed in partnership with infectious disease experts to instill consumer confidence throughout the pandemic, and it involved collaboration across teams within the ABM space.
Listen to this episode to hear more about:
- Establishing confidence in a time when there is so much conflicting information
- The necessity of a culture of collaboration
- The value communications brings across functions to teammates and clients alike
- Advice for communication professionals planning to submit to the Gold Quill Awards (hint: measurement, specificity and clarity are key contributors to an award-winning campaign)
The 2022 Gold Quill Awards program is now open! For details about how to enter, visit the Gold Quill website. The early-bird submission deadline is 9 January 2022. Looking for inspiration? Check out the Gold Quill section of Catalyst to review case studies and best practices from past recipients.
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Cary Bainbridge currently serves as chief marketing officer for ABM. As part of the executive team, she is focused on ensuring tight integration among sales, marketing, communication, operations, brand and culture. She oversees all strategic planning, market and client research, creative services and outbound and inbound marketing. In her 15 years with ABM, Bainbridge has led both corporate and business-segment marketing and sales operations teams. She was a core driver of the ABM brand transformation and has overseen the brand integrations of 20+ acquisitions. Prior to ABM, Bainbridge held marketing leadership roles at The Winter Group of Companies and MCI WorldCom. She has a Bachelor of Arts degree in communications from Mercer University and serves on the governing body for the Atlanta CMO Executive Summit. Bainbridge is also an active supporter of CHOA Sibley Heart Center.